How Using SSL Effects Your Website Ranking
With the introduction of HTTPS website, we consider the introduction of improved SEO ranking for websites implementing such technologies and how it is causing losses for Companies during Implementation. With the push Google is making to move website from traditional HTTP to HTTPS, companies have started to include this in their SEO Strategies, it can be seen that 34 % of websites have been based in HTTPS technology and it is been given a better Search engine Ranking Page. But, it can be seen that more and more websites which have migrated to HTTPS have not done it correctly and may be losing out on the HTTPS ranking boost.
One of the most important post-migration issues is that the website have been migrated to HTTPS is that they do not set the HTTPS site version as the preferred one and still have the HTTP version still around. As a SEO Company in India, Google had specified that only the HTTPS websites which will be indexed. Some of the basic issues include:
- Duplicate Content
- Link Dilution
- Waste of search engine crawl budget
If canonical tags are not leveraged, Google sees two site versions live, which is considered duplicate content. The following site has both HTTPS and HTTP versions live and are not leveraging canonical tags. Even if websites are leveraging of HTTPS versions, both versions self-canonicalize, which show both HTTP and HTTPS websites which does not eliminate the duplicate content issue.
Even if canonical tags are included in the website, if there are two versions of the same website, then it will cause link dilution, so different users will come across the site versions, sharing and linking to them directly. So links from social as well as external will get divided between the two.
Waste of Search Engine Crawl Budget
If canonical tags are not leveraged, then both websites will be active and the search engine will crawl through both the websites. Instead of crawling just one preferred version which can be problematic if it is a large website.
The ideal setup would be to 301 redirect pages so that when the user searches for a term then only one website will be shown in the SERP’s and will eliminate link dilution, duplicate content and wastage of Search Engine Crawl.
As a Cheap SEO Firm, Here is a list of the best practices for a correct HTTPS setup for SEO issues:
- Make sure that your HTTPS Website is added to the Bing URL submit and Goggle URL Submit and add both the www and non-www versions.
- 301 redirect HTTP URL versions to their HTTPS version sitewide.
- Ensure all internal links point to the HTTPS URL Versions.
- Ensure your XML Sitemap includes the HTTPS URL versions.
- Ensure all external links to your site that are under your control, such as social profiles, point to the HTTPS URL versions.