SEO Tools: The Complete List

If you are looking for good SEO Tools then this list will be a definitive yes for you. The author has created a number of lists that can be used in day-to-day functioning as an SEO expert.

Check out the list:

On-page SEO

On-page SEO is the system of optimizing specific web pages in order to obtain a higher rank. It scans the web page for any technical errors and SEO issues that have a negative impact on the search engine rankings. Make use of it to get a complete list of mistakes found and then figure out the ways you still have to update your website. It shows the report to determine whether pages are optimized.

Here are some tools you can use for On-page SEO:

Free Tools

Google Search Console

Rank Math is likely to become a WordPress SEO plugin, with more than 300,000 downloads to date. The tool covers everything from improving your page names and meta descriptions and tracking 404 errors, generating XML site maps and finding potential content opportunities.

Website: https://search.google.com/search-console/welcome

Features:

  • Keyword Analysis Through Search Queries. 
  • Assess User Interaction. 
  • Page Positioning in Search Results

Yoast SEO

Yoast SEO is a free WordPress plugin that allows optimizing the website as easy and simple as it can be for beginners. Yoast SEO allows you full control over the optimization of the website for unique keywords. Its built-in support also ensures that complex processes, such as incorporating structured data blocks for how-to and FAQs, are made even simpler.

Website: https://yoast.com/wordpress/plugins/seo/

Features:

  • Flesch-Kincaid Reading Ease
  • Prior Keyword Usage
  • Permalink Cleanups

Google Analytics

Google Analytics is a free platform that no marketer can be left without; the incredible insights it provides will help inform decision-making in virtually any aspect of the approach. It is the most cost-effective analytical tool for companies of all shapes and sizes to support their traffic generation activities. The idea that you can show performance with statistical data is a powerful way to improve any form of SEO strategy.

Website: https://analytics.google.com/analytics/web/

Features:

  • Campaign Measurement
  • Audience reports
  • Custom reports

Paid Tools

Ahrefs

Ahrefs is the favorite of content marketers, content writers, and SEO for good cause. The corporation has some of the most advanced data collection and storage facilities out there such that its resources are as up-to-date as reliable as possible. Plus, they’re easy to use and make it easy to evaluate all the SEO data.

Website: https://ahrefs.com/

Features:

  • See keyword click distributions
  • Analyze SERP history
  • Uncover content gaps

SEMrush

SEMrush is a marketing app that will improve your web visibility in search engines’ eyes. If you want to see your organic traffic surge, this resource extends your scope and reworks your SEO activities with facts-based insights. It is competent to compare domains and their associated keyword rankings, which will help you branch out to the high-ranking keywords of your competitors.

Website: https://www.semrush.com/

Features:

  • Position Tracker
  • SERP Features Tool
  • Position Tracking Pages

Moz Pro

Moz Pro also gets a lot of praise as an SEO platform because it pulls various capabilities together into an all-in-one suite. Moz Pro offers a vast range of components to support the bottom line, particularly for large-scale companies. From crawling to keyword testing, it illustrates the various phases of SEO and is capable of tracking the evolution of your campaign.

Website: https://moz.com/products/pro

Features:

  • SERP Rank Tracking
  • Backlink Monitoring
  • Link Building

SEOCrawler

This one of the leading on-page tools and is used by over 6,000 businesses to assist them to optimize for their desired keywords.  It helps you to analyze your page with a single click, shows you the page speed, duplicate content, duplicate tags, keyword optimization as well as broken links.

Website: https://seocrawler.com/

Copyscape

Copyscape will let you copy and paste the content into their system and will check it across all of their records to see if it’s 100% unique

Website: https://www.copyscape.com/

Moz On-page Grader

This tool analyzes your page and compares it to their current checklist of the SEO factors. This tool will give you a result that analyzes your page overall and also on a higher level so that you can make improvements.

Website: https://moz.com/tools/onpage-grader

Keyword Research


Keyword research is the method which you use to research standard search terms people use in search engines like Google, and insert them strategically in the content, and ensures that your content rises higher on a search engine results page. Keywords have an expanding focus on searcher intent.

Here are some of the tools you can use for keyword research

Free Tools

SEMrush

The Semrush Keyword Magic Tool is a basic tool for keyword analysis and offers a lot of details. Free users can make 10 requests a day, but bear in mind that any question in this tool counts up to 10 queries per day in Domain and Keyword Analytics.

Website: https://www.semrush.com/

Features:

  • Competitor Analysis
  • Content Marketing Analytics
  • Content Optimization

Google Trends

Google Trends can let you see the relative popularity of keywords, offer useful statistics on geographic differences, and is a perfect tool for measuring seasonality and trends in search engine volume for particular keywords over time. This data is useful because it will help you stop jumping on a trend that has gone and let you know what matters to Google users right now.

Website: https://trends.google.com/trends/

Features:

  • Site Audits
  • Keyword Suggestions
  • SERP Rank Tracking

Keyword Tool Dominator

This tool helps you to see keyword details from several very broad networks. They have keyword search apps for any of the following: Amazon, eBay, Etsy, Walmart, Google, Google Shopping, YouTube, and Bing. With a free account, you are limited to three searches per day per tool. For each search, you can download the info. Each tool offers you an overview of keywords, and with some of the tools, you can select the country by region.

Website: https://www.keywordtooldominator.com/

Features:

  • It provides real time keyword suggestions.
  • You can find hundreds of keyword suggestions in lesser time.
  • Keyword Tool Dominator enables you to search phrases from one search term.

Paid Tools

SEMrush

SEMrush is not only a keyword research tool, it’s like the SEO Swiss Army Knife. Instead of making a compilation of keywords, SEMrush recommends 5-10 very unique keywords that the rivals already use.

Website: https://www.semrush.com/

Features:

  • Uncover keywords for long-tail and ad group ideas
  • Get the annual keyword trends
  • Keyword complexity analysis and insights into organic traffic

Ahrefs

Ahrefs is one of the best keyword analysis tools open to content creators today. The platform provides the customer with a comprehensive keyword report and relies on clickstream data to provide specific click metrics.

Website: https://ahrefs.com/positions-explorer

Features:

  • Accurate keyword difficulty score
  • 1,000+ keyword suggestions
  • Click metrics for improving CTR

GrowthBar

GrowthBar is useful for those who are in a rush, and want the difficulty rating and keyword tips to appear along with their search results. All you need to do is enter the keyword you want to hit, and GrowthBar will show you the details of your potential competitors.

Website: https://www.growthmarketingpro.com/growthbar/?utm_source=hubspot&utm_medium=keyword-research-tool

Features:

  • Keyword rank tracking
  • Accurate ranking difficulty
  • Long-tail keyword suggestions

Soovle

It scrapes keywords from various sources from Google, Bing, Yahoo and more. You can even find untapped keywords that your competitors don’t know about.

Website: https://soovle.com/

Jaaxy

It gives you several different keyword ideas. As an added bonus you even gain useful data on each keyword that is generated.

Website: https://www.jaaxy.com/

Outreach

In SEO campaigns, the principal goal of Outreach is to build valuable backlinks from off-site websites into the client website. These links enhance organic rankings and display the company to new audiences, which helps highly qualified organic as well as referral traffic to the client. Usually, Outreach has the secondary goals of increasing brand awareness and establishing credibility.

BuzzSumo

BuzzSumo is an easy to use SEO tool, it won’t take long before this tool starts pointing you towards influencers in your niche.

Website: https://buzzsumo.com/

Traackr

Traackr is the ideal solution for people who want to reach influencers and build powerful relationships. By using this SEO tool, you will realize what is and what isn’t working.  Every influencer is scored, depending on their reach and relevance

Website: https://www.traackr.com/

Tomoson

By using this tool you don’t need to search for influencers, as they already use the system. You just need to decide which one can have the largest impact on your business.

Website: https://www.tomoson.com/

Plagiarism Checker

A plagiarism checker identifies and presents a plagiarized content, whether intended or not. With the initiation of plagiarism detectors, identification of duplicate contents has become more straightforward and hence providing a firm solution to the issue.

Here are some tools you can use to check for plagiarism

Free Tools

Grammarly

Grammarly is an automatic proofreader and plagiarism checker. It ensures that anything you type is easy to read, efficient and error-free. Grammarly’s plagiarism checker cross-checks the text to over billions of web pages, detects plagiarized passages and highlights portions that have previously been published elsewhere. You’ll also get advanced input on word usage, sentence layout, comprehension, and conciseness.

Website: https://www.grammarly.com/

Features:

  • 16+ billion database
  • 150k+ word limit
  • Includes plagiarism support

PlagScan

You can simply import the document you want to scan from your computer, the cloud, or by copy and paste it. The original formatting will be preserved. Your document will not be exchanged with anybody else. Plagiarized content, possible plagiarism and quotations are directly illustrated in the text. Sources are clearly seen and available.

Website: https://www.plagscan.com/en/

Features:

  • Drag and Drop Interface
  • Reporting and Statistics
  • Third-Party Integration

Copyleaks

This plagiarism checker is the perfect online tool to check for corporate or academic plagiarism. Cloud computing is used to locate backups of the content around the internet. The advanced search engine searches over 60 trillion pages of the internet and databases. Copyleaks supports a wide range of file formats (doc, pdf, HTML, txt, and more) in every language.

Website: https://copyleaks.com/

Features:

  • Contextual Speller
  • Plagiarism Detection
  • Problem Area Alerts

Paid Tools

QueText

The objective of the Quetext team is to provide authors with a sense of confidence in their writing. The creators of Quetext are technology developers and enthusiastic about breaking the boundaries in fresh and creative ways. So when you use Quetext, be confident that trusting that your work will never end up in someone else’s possession.

Website: https://www.quetext.com/

Features:

  • Desktop and browser
  •  Same-day response
  •  7 languages

WhiteSmoke

Virtually any device with WhiteSmoke can verify plagiarism. They also have a lot of extra writing-related features to help you not only cross-reference, but also become a professional writer in the process.

Website: https://www.whitesmoke.com/

Features:

  • Accurate System (80% out of 86%)
  •  Available on Multiple Devices
  •  Multilingual Translator (55 Languages)

CopyScrape

Copyscape is a popular plagiarism checker. Both students and teachers are familiar with it in one way, type, or form. CopyScape relies on Google and Bing to help ensure a constant stream of sources to be verified. It’s still very user-friendly, making things easy with a wide text box. Paid users will upload offline content as well.

Website: https://www.copyscape.com/

Features:

  •  Many Languages Supported
  •  Search Engine Database
  •  Easy to Use

Dupli Checker

This is one of the most useful free plagiarism detection tools available on the Internet. Even if it doesn’t have a fancy interface, it gets the job done well.

Website: https://www.duplichecker.com/

Copyleaks

This is an authentication platform that is cloud-based and enables you to track how eLearning content is being utilized all around the Internet

Website: https://copyleaks.com/

Plagiarisma

It is a multi-purpose plagiarism detection tool used by students, writers, teachers and several members of the literary industry.

Website: http://plagiarisma.net/

Some other useful SEO tools

Check my Link

If you are doing some broken-link building then this software is the best for you. Check my Link provides with a click of a button, checks the webpage for broken links.

Website:https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en-GB

Citation Labs’ Link Prospector

An Industrial level link opportunity finder. Link Prospector scans the web for link building opportunities like resource pages, guest posts, blogs, news sites, and more.

Website:https://linkprospector.citationlabs.com/

Domain Hunter Plus

Domain Hunter Plus is similar to Check My Links. But this tool also checks to see if the broken link’s domain is available for registration. The problem with finding a domain name with this tool is that the authoritative domains tend to get scooped up pretty quickly. Still a helpful tool for broken link building or the Moving Man Method though.

Website:https://netvantagemarketing.com/about/domain-hunter-plus

Seolium

Seolium is Google rank checker tool designed for SEOs and digital marketing agencies. With this tool you can keep track of your SERP that can be valuable in the business growth. You can find great insight about how your business is showing on Google. You can track individual keyword ranks, Average Position, Visibility, and other metrics which show if you’re succeeding or failing at SEO.

Pricing for Seolium

seolium pricing

Free Broken Link Checker

This tool checks a website for broken links. Helpful for broken link building.

Website:https://www.brokenlinkcheck.com/