Getting your site or blog to rank on the Organic search on Google isn’t all that difficult. You should concentrate that when optimizing your site, should be to create great back links, high-quality content and show relevant keywords to make sure that your website ranks high on SERP.
Now, getting your website to rank on search result on difficult search keywords and phrases will be a little more time-consuming and difficult. Search Engine Optimization is a long-term game and helps build your business, so here are some tools which could help you in creating the right mix of business and creativity:
Google Keyword Planner
Use Google Keyword Planner to determine search volumes for the keywords you have shortlisted to get information about the frequency of use and ranking. As a SEO Services Company in Mumbai, the keywords or phrases should be selected based on high search ranking and ease of use.
Google Trends help determine historic data and search histories for your chosen keywords. The data regarding usage of your keyword is depicted in an interesting graphical format. This will help you map the keyword according to your geographical location and also search for other relevant keyword.
MozBar is a great tool which when used can give pertinent information from any website you are visiting. SEO has a lot to do with knowing what works, and MozBar helps you do exactly that in one glance. The tool has 3 attributes: Page Attributes, Link Data and Page Elements, and you get instant data on the website you are on. The MozBar tool is better if it is a paid subscription but you can use it regardless.
Google Search Console
As a SEO Services Company in Navi Mumbai, Google Search Console helps you monitor and maintain your site’s presence on Google Search. There are two options on it Search Traffic and Search Analytics which brings up a list of keywords you are currently ranking for. You can sort your keywords by ranking position and target the ones that are on the second page of the search results.
Being able to dig around on the backend of your site, getting to know how it functions and identifying any issues is a crucial step in reaching optimization. WooRank scrapes your site and informs you of any inefficiency. This information will help you get an overview of yours and your competitors, website.
Outdated Content Finder
All SEO Ranking signals revolve around content of some kind and highlight the impact good content has on your site. It is imperative that you create fresh and unique ideas everyday and it is necessary to keep your site relevant and engaging to your audience and optimized fo search engines. As a SEO Services Company in India, simply feed in the term you wish to be ranked for and Outdated Content Finder will suggest relevant and similar topics you can talk about.
There are many SEO Tools available in the market today apart from the ones mentioned here that can help you boost your ranking and visibility. Finding one that can be tailor and customized to meet your need still remains a challenge. So these tool should do just fine until then.