When considering a change in the enterprise platform for your company’s website consider that you should be well versed with today’s SEO Requirements. For example, System Integration is key to IT Managers, CMS Features are important to upper management and certain savvy marketers have some platform requirements of their own. As a SEO Company in India, in this article we will talk about the Platform SEO requirements.
Hosted on Dedicated IP: the website should not hosted on the same location as hundreds of other websites as this will hurt site performance and should be avoided.
Mobile Friendly websites should be supported: Being mobile friendly should be followed as many visitors will be visiting the website from their phones, for a website to be mobile friendly, pages should specify a viewport matching the accessing devices size. Contents of pages should fit within the viewport.
JS And CSS should be indexed: Allowing JS and CSS Crawlers to scan through such files will not only allow the website to be indexed but will also increase the rank on search engines.
The platform should support canonical tag “rule sets” on all pages: the important thing to be seen is if the site platform support canonical tags. Canonicals allow you to eliminate duplicate and low quality content which many platforms produce and effect SEO which will allow a site owner to direct SEO power of those pages.
Support 301 ad hoc redirect: Many platforms insist that you do it through their GUI or through their use of tables and row limit. It will not only satisfy requirement, but also look at the ease of the implementation.
Support a custom robots.txt file: you should have a robots.txt file that prevents indexation of cart and admin elements of a site is good, but being able to finely control directory and file level permission is another important facet which is required.
Automated XML Sitemap production: As an SEO Services Company in Mumbai, having automated XML Sitemaps is a standard way of interacting with search engines through their webmaster tools. It allows site owners to immediately call search engine’s attention to the existence of new URLS.
Support navigation links in plain HTML: if your website has navigation links in plain HTML, it can be spidered and meet accessibility guidelines.
Navigation depth and inclusions: you should be able to choose to include subcategories in your top navigation. Retailers should have the ability to choose to not include an e-commerce category in top navigation.
Title tags should be customizable: Each page should have a title tag which is unique and relevant to the page it represents. This helps SEO to easily read through the content of the page and rank the page on search engines. There should be unique Meta description and content headers as per the working of the webpage’s.
Support ability to create content pages: while we do not expect e-commerce websites work like blogs, there should be pages available where there should be content which can be inserted and effectively link to pages that aren’t in a product database.
Have a 404 custom page: A custom 404 page not only helps satisfy that guideline, it helps save traffic from abandoning your website when a link is broken.
Location pages able to be indexed at individual store: it they allow you to include the third-party widget of your choice, makes sure you webpage is able to spidere down to the individual store level.
Cater to more than one location or language: if your site is meant to target audiences in multiple markets then you should be able to allow users to choose the language and location of his choice, country and language selector override any automated geo location, provides automated hreflang tagging either are the page level or within XML sitemaps.
These are the minimum requirements of most website platforms.