Search Engine Optimization is the thing of the present to drive meaningful traffic to your website. It is therefore the strongest form of marketing strategy out there due to the sheer volume of traffic that can be funneled to your site. While SEO is a guaranteed way to achieve marketing goals, the constant evolution of SEO makes it hard for any one company to stay on top of things on the searches.
There are some techniques which are hard to avoid and may negatively hurt the website ranking of your site. Search engines are constantly changing the way they optimize the search engine ranking hence creating a dilemma of whether something would be on the right track. However, there are some proven ways and techniques to avoid common SEO errors and to bring the desired results that match your efforts.
- Non-Original Content
Google cares about its users and drives content to them which are valuable and original to them. So when there are thousands of websites with content which is related to one topic how does it choose which content to show to the users?
One criterion to Google is the quality of content on these sites. Original, unique and valuable content that educate and inform users are given top priority over recycle and duplicate content. So, instead of ripping off content from other sites try creating content which is meaningful and useful to users.
- Wrong Keywords
Ranking in Google is about how to optimize for certain keywords and ranking high for it. One of the most common mistakes is choosing the generic keywords and avoiding long-tail keywords. While you use certain terms to define your products, it is necessary to understand what your potential customers might refer to them while they search.
It would be ideal to do a careful and thorough analysis before you start optimization. Some tools that will be useful is keyword planner tool of Google Adwords, Moz Keyword Explorer, Uber Suggest, and SEMrush.