- No Quality Back links
Google trusts a website when there are quality back links from reputed website back to the site. Building a solid reputation for your website is essential or Google will rank you lower than other websites in your domain.
Get quality links from high ranking websites and domain leaders to improve your chances of ranking on Google Searches. Avoid going for paid back links program of kinds. These are counterproductive and can ruin your SEO scores.
- No Mobile-Friendly Site
Almost more than half of searches are done through mobile phones throughout the world. Google recognizes this effort and rewards websites which are user-friendly and responsive to the mobile platform. Companies which ensure a smooth mobile experience for their users are ranked higher than counterparts who don’t have mobile optimized websites.
Having a mobile optimized site which has good load speed will guarantee a better ranking on the Google SERP.
- Keyword Stuffing
Keyword stuffing worked until 10 years ago. But, Google has come a long way since then. Now keyword stuffing is considered spammy and it is punished by the search engine giants. Overusing your keywords throughout is detrimental and hurts your SEO performance.
Google is going to launch a new prototype called as Latent Semantic Indexing (LSI) that will recognize the topic of your content without you having to stuff your content with repeated keywords.
- No Social Media Interactions
Website optimization has a social angle to it as well. A brand which has accounts in social media sites such as Facebook, Twitter, Google+ and linked are recognized for their social outreach program by Google for ranking. The social media subscriber base, shares, and comments play an important part in strengthening the credibility of your website.
Building relationships with customers and doing structured outreach through influencers from various social channels is a necessity for ranking high on Google.