SEO Content Is King but Links Are Gold
The strongest factor that Google uses in determining whether a website will be ranked on the first page is, the content along with the links on the website and also on its intelligence system RankBrain. Along with content for search engine optimization boils downs to words which send a relevance factor to search engines, these two make up the first and second most important factors that Google uses to rank content for search results.
As a SEO Company in Mumbai, we understand that content requires being great and should be customer centric content which search engine optimization professionals have been talking about. Poorly written content with overstuffed keywords, duplicative and solely SEO-centric content will not improve natural search performance. Great Content is useful and desirable to your shoppers, depending on your industry, your specific area of product offerings, great content may describe products that need to be used together to work effectively, or a how-to piece that helps a shoppe figure out what to buy or how to use a product.
Great content should contain certain keywords, some descriptive texts and certain video or pictures which can help the customer gain some perspective, but in order to convert the visitors into customer you require compelling content along with descriptive text about the product or service the e-commerce website is talking about, using keywords- the words people use when describing your product.
As a SEO Company in Navi Mumbai, Great content often links to and is linked out to the rest of the site as a valuable resource. When content lack links, no matter how great that content is, it lacks the authority signals that Google requires to rank pages in search results.
Links from external websites are the most invaluable because they send the strongest signals to search engines that your content is authoritative. However, external links takes times and are harder to influence. Internal links from your own website are much easier to achieve and manage over time. They are also important indicators of value to search engines because the pages those are linked to most frequently from other pages.
It is also seen that if you want something to rank, you need to link to it from as many pages on the site as makes sense from a shopper’s experience standpoint. And if you want great content to rank, or pass it values to the whole ecommerce webpage which contains it, it should be linked to in ways that send authority signals and adds value for your shoppers.
E commerce instinct is to keep the ecommerce pages pure, and link to them from any resource, tips, trends or blog pages. That’s a one-way linking arrangement that is meant to feed authoritative value from the content through the links to the ecommerce pages.