Most SEO strategies are rendered towards long term gains, how your business will work in the long run? What makes practical sense in the long run? But if you were optimizing for the short term seasonal trends, what would this look like?
That’s exactly what some firms are working towards, a seasonal trend in optimizing for the winter and Christmas period, so as to gain the rewards for these two months’ worth of benefits.
Types of Seasons
As a SEO Services Company in India, there is more than one season, when it comes to present the argument for seasonal SEO; there may be an advantage in optimizing your site for any of these seasonal occurrences:
- Holidays: These days of celebrations, such as Halloween and Christmas are big days of sales and can add the income for any company
- Literal Season: You can take advantage of seasons such as summer clothing.
- Sales patterns: If your business runs on certain sales pattern, like more sales in the first quarter.
- Trends and fads: You may have certain trends which are temporary in nature with regards to certain products or services.
Before we work towards understanding if certain trends in sales are important to be considered in the ROI of a season-specific optimization strategy, I want to point out an important analytics consideration that applies to everyone. No matter what type of business you run there will always be certain seasonal-specific sales in your business, whether it is a sharp uptake of products during a season or sharp decline in the sales.
The Keyword Targeting Tradeoff
Now, let’s look at the strategic advantage when we target seasonal-termed keywords, such as holiday-related phrases or keywords relating to specific trend. There are a couple of powerful tradeoffs here, and you need to know what’s on both sides of the equation if you’re going to make the deal.
As a SEO Services Company in Mumbai, you are going to lose on long-term viability and overall potential traffic by opting for seasonal keywords. Incorporating these keywords is a kind of opportunity loss. If you focus on seasonal keywords, you won’t be able to concentrate on long-term keywords and this could affect traffic over the course of many years.
However, you’ll gain short-term relevance and the benefits of lower competition. As this words are seasonal the traffic on it is small period of time, it may be that the benefits will far outweigh the costs depending on you’re audience’s search behavior.
As a SEO Services Company in Navi Mumbai, there’s also the problem of escalation; as you know, it takes time for an SEO strategy to be effective. If you choose to start targeting Christmas-related keywords I December, the shopping season will be probably over by the time you start to earn rankings for those keywords. To compensate for this, you’ll need to start several months before you intend to dominate the SERPs.