Search Engine Rankings and 12 Mistakes to Avoid

The power of search engine optimization is like it has never seen before. As many as 75% of users do not go past the first page of a search engine results page as compiled by Search engine Journal. This is reason enough that you should employ good SEO strategy and make sure that the business rank in the first page of every targeted phrase.

Employing poor SEO strategy can make your company’s website buried in search engine searches, making it impossible for customers to find you when they search. Below, we provide some of the reason why you may be suffering from poor SEO which is not helping your SEO strategy and ranking.

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  1. Lack of Quality Content

While user experience is the crux of the matter, you need to understand that what Google bots see when they are indexing your website. Your content needs to communicate with the Google bots as well as the users. Each page of your blog should have a content which is 400 words long as well as keeping upto 700 to 1200 words in length. Remember this includes your products and collections page as well.

  1. Seeing Double

One of the most commonest mistakes include duplicate content. If you may have the same content on two different parts of your website, the bots crawling your website will get confused and consider this duplicate content and make your pages compete with each other thus penalizing you.

  1. Choosing the Wrong Keywords

The definition of selecting the wrong keywords include selecting keywords which don’t accurately describe your products and services, or selecting keywords which don’t accurately convert your customers. Select the target keywords as they are the biggest determinant of SEO success.

  1. Not Optimizing for Engagement

While backlinks are the end all for all your SEO work, but you should also focus on user engagement. We are finding that well written out, long content  that captures the reader’s attention is increasing ranking. Include images, videos and infographics to increase user engagement. Your bounce rate should fall while the time on site and ranking should increase.

  1. Lack of Title Tag Optimization

One of the biggest errors for SEO is seeing that the written content is not optimized. It is a practice to have the keywords or some variation of it in three title tags across your homepage and other sub-pages where SEO work is being done. The heading tag consists of H1, H2, H2 title tags. Keeping those optimized will help boost your rankings.

  1. Keyword Stuffing

Now Google has become smarter always making changes in their algorithms, and they can recognize and penalize sites for keyword stuffing. Instead of overstuffing, use moderation when filling in keywords within your site’s content. Always keep your audience in mind.

  1. Absence of a Blog Strategy

One of the biggest initiative is to include a blog strategy which is relevant, customer focused, and informative. Too often people create a blog but do not fill it in with informative blogs and do not blog properly while keeping it regular with appropriate keywords. This is very helpful for organic search, plus it provides great content to share on social and e-newsletters.

  1. Thin Content Lacking in Keywords

One of the most commonest mistakes include adding thin content which is irrelevant that lacks proper target keywords as well as related keywords. Content should have depth and deep analysis of the subject, and should include a target keyword or two. Next, semantically related keywords are needed for algorithms to grasp the relevancy of the topic.

  1. Index Bloat

Mostly it is seen through personal experience that 35% of the leads we receive suffer from index bloat, mostly due to poor WordPress optimization resulting in tag, category, media and archive pages being indexed or from an absurd amount of thin content being indexed. Mostly a lot of pages of thin content comes from blogging for the sake of it and not trying to provide solutions or answers to the questions.

  1. Not Prioritizing High-Value Non-Branded Keywords

Like with many forms of marketing, success in SEO comes with the fundamentals. And the reality, is that firms, including prominent ones, do not include valuable non-branded keywords in their title tags, especially on their most important pages. Simply put- if you aren’t going to use the target keywords relevant to your market, they are going to have a harder time finding you.

  1. Too Broad Optimization Goals

Trying to attract everyone. Optimizing for broader, more generic keywords is an easy and understandable trap to fall into. But here are the pitfalls: there is a lot of competition for generic keywords and you may be drawing traffic which may never convert. Instead be specific with your keywords. You will get fewer visitors but you’ll get more buyers.

  1. Title Tag Not Describing the Page/ Business

One of the commonest mistakes is having a preconceived notion on what a Title Tag should be labeled. A lot of companies make their homepage or sub-page title tags the title of their company. Instead, this should be a short description of the product or service the company provides.