Role Creativity Plays in SEO Strategy
When considering a niche strategy and creativity in SEO strategies is required when creating to optimize SEO efforts. Both of these require the creativity of the person doing the SEO so as to streamline results and create the required to perform marketing. From building links to creating content, it is going to need to employ your own creativity and that of you SEO team to gain an edge over the competitors and improve search performance.
Building links from other websites is a great way of creating noise and improve your sites relevance and authority which will provide value to its visitors. Building links is also a great way to use your creativity in order to ‘sell’ your site, whether it is a blog post or a website which needs online visitors.
You need to focus on three types of link building tactics, and infuse these strategies with her creativity and knowledge of your niche.
This is a difficult proposition than building links, because you require a lot of creativity to sell the resources of your site. The creativity is also important when sending emails to persuasively pitch your homepage to a webmaster, clearly and concisely demonstrating value. Most webmasters gets hundreds of such emails, so to stand out requires creativity.
Using a template for outreaching resource link targets, can be harmful to the SEO experts as webmasters are used to see such one-size-fits all kind of template.
One great way to build link resources is to find broken links on a resource page and email the webmaster to notify them of broken links and selling your resources as the perfect replacement for that.
Another way to find back links is to do competitors websites broke link analysis to learn about competitor analysis during her keyword research.
One of the easy way to find content opportunities is to find what content topics is missing and adding that to the conversation by creating evergreen content to fill the gap in both online and offline content. A simple way of filling this gap is to take news media pieces of trending topics and creating content that will fill the gaps with pieces which add value and flavors on the news piece.
You can use critical thinking and creativity to create related content and also fill the gaps with content which has not be touched online.
If the topic is about Pokemon Go, then you can create great online content about the ill-effects of too much exposure to Pokemon Go. You can take it a step further and work to create a captivating infographic which tells you about all the ill-effects which others have suffered due to too much access to the game. You will be able to gain the attention of your niche market and create easily shareable content.
If you are struggling to think about current affairs, you could search the web to find ideas, everything from apps, politics, and even particular controversies can provide ample fuel for content ideation.
SEO and Creativity
Much with anything which has to do with SEO, is to combine technical aspects with creative application. Creativity is more abstract than building relevance or discovering a niche. It is something that ties all the efforts taken, creating a deliberate, thought-out plan of action to increase ranking and conversions of the website.