Rich Answers and the Effect on SEO Strategy
Most experts would agree that the Rich Answers which have been introduced by Google effect the way people view your site and hence it will affect the site’s ranking. Most companies have started preparing their clients and community for the upcoming changes that Google’s Rich Answers will bring and according to some there are opportunities for more visibility.
When school starts again after the vacation, there is new excitement regarding this, but when questions are asked to parents, they generally have to remember topics and re learn things they knew years ago. As a SEO Services Company in India, in such situation Google’s Rich Answers come in handy, they allow Google to provide with direct answers, they do not have to peruse through endless articles to find the answers to questions.
Experience the new Rich Answers by typing a question into Google search box and discover the answer at the top of the page. This will also include many 1st page results which will be displayed but the answer will be displayed directly. The process which will be presented by Google will include:
- Answers provided directly by Google.
- Basic Snippets, which are found within the regular search results
- Feautured Snippets, which will be shown at the top of the page.
Rich Answers and Visibility
Many Marketers concentrate about the negative ways that Rich Answers can affect their visibility online, there has been no significant impact to traffic. Although changes can affect your business negatively, this is common with any changes which are made while working online, however there are ways to benefit from some of these changes.
No Need to Search
With direct answers, users no longer have to click through Google search results. The benefits seem to far outway the possibility of the negative. As a SEO Services Company in Mumbai, Google relies on sources for it’s Rich Answers rather than provide the answers directly. This means as a blogger you have the opportunity to be featured, if I modify my approach to fit what Google may be looking for. While it is not a guarantee, there are things that you can do to improve your odds.
One of the simplest form of getting the Google’s Rich Answers is to pay attention to questions that come up in Google Autofill. Keep track of the questions that are relevant to your business and craft article ideas around these questions, providing clear, and perfect answers with the content that you create.
Social Media, Guest Posting and Blogging communities are just a few of the ways that you can drive traffic to your site. These alternatives will allow you to stay relevant and to grow as things change.