Page speed is the factor which tells us how long it takes for a web page to load in real time. While there are a lot of factors which affect it, host and design are important factors and these can be streamlined. Users and Google also look at Page Speed as important factors when considering their outlook towards the website. If the page takes a lot of time to load then users will be averse to stay on the website. Google will penalize a website for being slow too. Additionally, a faster website will convert better.
The Answer to the Question “How will Page Speed Affect your SEO
Users like a website which is efficient and loads faster and so does Google. A faster loading website leads to a better user experience and a generous UX result which lead to better conversion.
Google decided that the loading of the website speed is a deciding factor in the ranking of a website. It relates to the amount of time a person has to wait for a website to load up completely. On a regular basis, an eCommerce website takes about 7 seconds to load up completely but the best time is 3 to 4 seconds on an average.
The page speed affects the UX of the users. A negative UX is one when a website takes too long to load which negatively affects the UX and leads to revenue loss. The users will close the website instantly. Google generally compares your website with the loading speed of your competitor’s website and gives marks on this basis. Be careful, that this isn’t the only deciding factor, that marks aren’t given separately, they are given on the basis of network, device, and country.
To put it correctly, page speed aren’t a huge factor in deciding the Google rankings, it can add to the rise and fall of your conversion rate. Keep in mind that for every second you shave off of load time, you’ll tend to boost client confidence and trust in your site, and sow the seeds by helping them tell others about your site. In those cases, a few seconds can have a significant effect!