Why Optimizing Images is the Key to SEO – Part 2

How to Optimize Your Site’s Images

So how hard is it to optimize your sites images?

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  • Condense: If you want your site to load with images, then you would want to condense your images. High-resolution photos can take up several megabytes of space all by themselves, and because the website will be viewed on a hand held device such as a laptop or mobile phone, the resolution isn’t simply necessary. Scale down your images to maintain a decent quality, but shave off some megabytes of memory of the total size of file. While you’re at it, make sure your image is formatted properly for the web (GIF, JPG, and PNG), and if you want to strip down the size even further then, try stripping them of meta data.
  • Title: Unless you are using infographics, most of the time you will use stock photography or find free photos on the web, most of the images with capture a technical title attached to them, such as a long string of letters and numbers. Because these titles will represent how these images are indexed, you’ll want to change them. Offer a brief, accurate description of what the picture is, such as “person riding horse” and add certain SEO keywords to the image which is relevant to your business, but it is wise to add this only when you know what’s going on in the image.
  • Tag: Next, you’ll want to include the alt tags that describe some of the things that are in the picture. For example, you might include words like “apple,” “man,” and “eating” for the image of the man eating an apple.
  • Caption: The caption, sometimes called the alt description, is what appears if the image is unable to load. It’s also used to describe the photo for Google’s search index. You’ll have more room here, so be as descriptive as possible in a single sentence.
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