The inbound marketing is to attract, convert, close and delight. When looking at to attract, blogging is the best option. Proper execution of your blog both through search engine optimization and reading by visitors is the best method for driving organic traffic to your website.
You can up your efficiency and effectiveness by optimizing simultaneously for click-through and search engines.
Create your own Blog Strategy
Writing blogs based on blog strategy will not only entice customers and search engine. You’re probably already gone through most of these steps for your overall inbound marketing strategy.
- Understand and Implement based on Your Audience
As with every other aspect of marketing, your blogging strategy is going to be driven by your Buyer Personas – semi-fictional, composite characters that represent the needs and wants of each of your audience.
As a SEO Services Company in India, you’ll gain basic demographic information about your audience – education and geographic location as well as deeper insights such as business goals, personal aspirations, trusted resources and online activity.
Understanding who your buyer personas are, what they’re searching for and where they are in their buyer’s stage can be important information for you.
- Choose Your Best Keywords
Choose the best keyword for your niche, which will help you get the most out of it and target that keyword in your blog posting. Each new blog post should be optimized around one of these high-value long-tail keywords.
As an example, we went through the steps to choose a keyword, we searched for various versions of ‘Marketing’ on the Google Keyword Planner, and we found words which will not have too much competition. As a SEO Services Company in Mumbai, a much better long-tail keyword for us would be ‘inbound marketing agency’, which did not have too much of competition, so we started writing for that, and now we are on the 2nd page.
Compose Your Blog Post
Remember that you are writing for individuals first and Google second. By keeping search engine best practices in mind while composing your blog, you’ll be able to seamlessly mesh SEO with blog clicks.
- Add Keywords and Links to Body Text
Focus on your audience and what you want your post to accomplish. Break your post into different sections with sub heading for each of them. This will not only help Search Engines to scan through your post but will also find it relevant to the user’s search.
As a SEO Services Company in Navi Mumbai, readers engagement is key, the more easily it is for the user to scan through your blog posts and find relevant information the more likely it is that the reader with apply Click to Actions and share this post within their social networks.
- Include Links with Anchor Text
Including hyperlinks in your text makes it easier to gain credibility in the eyes of users and search engines. And your keywords should also be done naturally throughout the blog post. There are two types of hyperlinks:
Internal Links direct the user to another page on your website. You can use this to link to previous blog posts, product or service pages.
External Links direct the users to someone else’s website. These are great when you want to link to credible information sources or to link to a reference that is discussed in much more detail.
- Optimize Blog Title
For SEO, there are two major guidelines: include the long-tail keyword in the title and keep the title to under 60 characters. As a SEO Services Company in Vashi, the goal here is to get the user to click on your link in the search engine results page. The more relevant your title is to their search, the more likely it is that this will happen. But it is not just about relevancy, the user should want to click your post. You want your title to stand out, while still being descriptive enough to be relevant.
The important thing is to start now, with a plan. Profile your audience, use your keywords to come up with topics and start writing, all the time focusing on readability and search engine must-haves.