What you need to know about Digital Marketing

Even small business owners know digital marketing is no longer secondary to traditional marketing and advertising and you get more bang for the buck for their campaign. As consumer spends more and more time on mobile devices, your business cannot afford not to be up date with the latest trends.

You need to show your customers that your business is with it and understands the growing marketplace. Hiring a professional to handle your digital marketing is your best bet and you should be well read and up to date to avoid wasting time and money.

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Your Website’s gotta be mobile

Website is actually one of the first introductions to your business for new customers. A customer is more likely to Google you before doing business with you. In order to create a good first impression, your website should be easy to navigate and well designed.

About 71% of internet consumption is via mobile, and one source reports that users spend on average 86 minutes on the mobile phones as compared to 36 minutes on desktop. Even Google has stepped up and changed their algorithm to give higher rankings on search engine results pages to mobile-optimized websites. The best way to make a website mobile friendly is by using responsive design, which ensures that the website “responds” to whatever device the viewer is using.

Local Search is key to success for Local businesses

Google noted that in the year 2015 more searches were done on mobile phones than on desktop computers. Most of these searches are done by mobile users searching for local businesses. Google also prefers websites that are optimized for local search. Local Search Optimization starts by claiming your business location on local search directories. Also add your business information such as name, location and phone number on major search engines such as Google MyBusiness. If your company information varies from one listing to another, search engines may not recognize it as the same business, hurting your search results.

Email Marketing Trumps

Email marketing works, but it depends on your business and how well it is done. Great content gets read and converts users into customers and bad marketing content gets deleted, unsubscribed and ignored.

Email remains the most effective digital marketing tool for small businesses. But with 86 percent of emails now being opened on mobile devices, mobile-friendly emails are essential. When you develop an email marketing messages, think mobile-first, a mobile-friendly email will look good on a desktop.

Keep emails short, include a clear call to action; design in a single-column format and use plenty of white space, so it’s easy to click on buttons or links in the email. Studies show that emails opened on mobile devices have higher click through rates than those opened on desktops.

Online Video is Blowing up

Videos which are professionally done, can have a huge impact on your business, a bad video can make your business unprofessional and ultimately force your customers to take their business elsewhere.

Online videos are one of the hottest growth areas for digital marketing, more number than before digital marketers use videos to market their businesses. Videos that show viewers how to do something, help solve their problems, interview industry experts or provide an insider’s look into your business are all popular ways to attract attention. Put your videos on sites such as Youtube, creating a YouTube channel is free and exposes your videos to a wider audience.

Facebook results with paid ads

Make sure that your brand is on all the popular social media brands. Some customers might not use Facebook, so have an Twitter account is important. Social Media Optimization also helps your Search Engine Optimization, so it is a wise place to spend your advertising dollars.

Amongst Social Media, Facebook is rated as the most popular and most effective channel by marketers. In the United States, the most popular platform is being used by 72% of online US adults.

Facebook advertising is affordable and the site offers plenty of resources and guidance to help you create effective ads, a wide variety of ad options and a dizzying array of ways to slice and dice your target audience to hone in on your audiences. With the help of analytics you can judge and track the results of your ads and fine-tune them for greater success.

So which digital marketing method are you most itching to try, and work towards creating fruitful success for the company.

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