How Does Links Affect the Ranking of my Website?

If you are beginning a SEO campaign, you will be probably eager to see results. You might be trying to see growth in the startup, or hoping to make up for time wasted when it comes to digital campaign.

You know that links are important to build domain authority and page authority, which in turn makes your website rank for relevant searches, and you know that SEO takes time to develop. But before you take on the effort, you need to know the time and effort required to rank well and how many links are required for ranking well in Google Search Algorithm.

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Key Link Variables to Consider

First, you need to know that not all websites links hold the same authority. Links work for SEO as they are third-party markers of how trustworthy a give link is; the link pointing to your site will fluctuate in value based on relevance, nature and location.

These are some key variables to consider when evaluating the “value” of a link:

  • Source Strength: the biggest factor here is the domain authority of your link’s source. Links coming from sites which have high domain authority will seem more relevant than those with less domain authority which are new or low quality. You can use tools such as Moz’s Open Site Explorer to check the domain authority of your sources. Generally the higher the number the more value it adds to the links coming from such sites. Aim to accumulate links from websites which have a higher domain authority than the current websites domain authority.
  • Domain Diversity: The value to the links after the first one from a website will have diminishing return. That is to say, in general from SEO perspective, it is better to have a domain authority link from three different sites than it is to have three links from one site. Therefore, domain authority will play an important part in how many total links you require to see a benefit.
  • Target page: Links pointing to the site will show domain authority to your site as a whole, but will also provide domain authority to the individual page they specify. If you use a variety of links to link to a specific webpage then you will be passing more rank value than it would be if you used a variety of internal pages to link to. in general, it would be better to include a variety of pages to link to, rather than a single page as it may trigger red flag for spam, but if you’re looking for fast results for a specific page, this may be a good strategy.
  • Keyword Associations: the anchor text of the inbound links doesn’t value much as it used to, but there is still value to be said for keyword associations between your off-site content, your off-site publishers, your anchor text, and the nature of the work you’re linking to. These variables can significantly influence how a link portrays your internal pages relevance.
  • Delay: you should know that building links will not immediately boost its authority, it takes time for Google to crawl the website and evaluate those links, so it might be weeks or longer before you see the effects.

On top the variability of “link power,” you’ll also need to consider these other variables:

  • On-site factors: Links are powerful but they are not the only factors which affect the domain and page authority. On-page factors such as structure of your website, the depth and quality of your content, and other page-level factors, will also affect how your campaign develops. This is could definitely hasten or slow the process depending on how much time you spend on it
  • Existing authority and positions: if you are starting your SEO campaign you will see immediate results when it comes to domain authority which is low, so just about any links which come in will have an effect on improving your position. If you are ranking high for a keyword then you would be requiring more better quality links to move above in the SERPs, you’re up against much stiffer competition when you’re ranking on the first page of Google search results.
  • Additional Links: when you introduce a new link, you’ll be introducing a new population segment to your on-site content. This can fuel more development of even more inbound links. A single reference point can lead to an explosion of new reference point, enlarging the potential a single link can have under the right conditions..
  • Competition: you’ll also need to consider how much competition you’re facing, and the keywords you’re trying to target. If you are looking for ranking in the number one position of a high targeted keyword, you can require to accumulate hundreds and thousands of links to get you there, on top of perfect on-page optimization and other factors. On the other hand, a low-traffic long-tail keyword could be easy to snatch up.

 

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