Inbound Marketing is the process of using Content, blog, social media and keywords to attract visitors, then converting those visitors with forms, call to action and landing pages. These visitors turn into leads which can be used to convert into customers using Customer Relationship Management and email. And using content, social monitoring and survey turn into advertisers for you business.
With this approach instead of using marketing for fighting for your customers, you can bring in customers for your business by creating and sharing content. SEO is the process of marketing which is focused on growing visibility in organic search engine results. It includes both the technical and creative aspect necessary to drive traffic and improve rankings.
Inbound Marketing and SEO Are Different
Both of these are different in their inherit functioning. SEO is considered a subset of Inbound Marketing, because it believes in ranking on Search Engines and converting and driving traffic on their sites. Since, they provide a chance to convert them into customers; they focus on different stages of the sales funnel. SEO is based on attracting, while Inbound Marketing is convincing these customers to convert into clients.
According to Mattan Danino a high ranking officer with background in Digital Marketing campaigns, and growth hacking that’s helped scale eCommerce brands. He said that ROI is the analysis of a data pool of SEO and inbound marketing combined. Too many SEO agencies focus entirely on ranking as a performance gauging metric, and inbound marketers tend to treat SEO as a benchwarmer. It is important to rank high on search engines, but it is also important to drive traffic on the website and also converting this traffic into customers.
According to him, knowing how every component of SEO impacts an inbound marketing strategy is critical. Most of his clients focus on three main components: content, technical SEO and user experience. Sound technical foundations are important for creating results which will be crawled by Search Engine Bots. Considering a multitude of factors and making sure they are all buttoned up sets a foundation that allows a brand to leverage the most out of their content and inbound strategy.
Content requires you to put out search friendly content with knowledge of how Google’s algorithms impact your efforts. Google’s Machine-learning artificial intelligence called RankBrain is an important factor to consider. Content should be original, engaging and well-written and also combine consumer emotional queues and branding into the copy.
User experience is the process of providing the content which is relevant, informative and a healthy internal linking strategy which will allow users to find what they are looking for in a few clicks. Google uses algorithms, AI and emotional chords to rate the experience of your website, must not have high-bounce rate so that your website ranks well.
Devising the ideal digital marketing mix, including SEO, paid search, social media and inbound marketing, is truly the formula for success. Inbound Platforms need to be fueled with content, automation workflows and nurturing of prospects all the way through the sales funnel.
Without SEO, you’ll struggle to get the right kind of traffic, forcing you to rely on paid advertising and word of mouth. Without Inbound marketing, your SEO efforts wouldn’t pay off as well. It’s the inbound marketing efforts that help you build customer trust.