It is easy to get caught up in chasing likes and posting information on social media, but do not underestimate the power of search engine optimization or the power in pulling in customers using search engines.
During a four-week period of searches in 2016, seventeen million Australians used Google searches to search something on the internet, and two million used Bing and Yahoo each.
Whether it is to search for something random or searching for something using customer-centric queries such as “nearest toy store” or “handbags”, customers still turn to the search engine giants for everything they need.
If you’re business is not listed in search engine for relevant keyword searches, then you’re missing out on major traffic. It could also affect the foot traffic to your store. SEO is not just online, if you do business using only the brick and mortar store concept then you could improve the traffic on your store using the power of search engines and put your store on the map and drive traffic to your location.
So it makes sense that your store should show up in relevant searches. There are few important steps you could take to improve your business’s standing in search results.
Here are some tips which you could include:
Set up Google Listing
Create a Google listing for your business and make sure it is optimized. To do so you would require submitting your business via Google My Business. Once you have filled out all the details and agreed to the terms and services you could see you business listed in Google and searches as required. You could also add additional information such as address, time of working, photos and videos along with reviews to make it more engaging.
Get Listed on other directories
Your Google MyBusiness listing is undoubtedly significant, but not the only one you should pay attention to. You should also build your business listing on other social media sites so that they will help influence your ranking. Depending on your target customers this might include Facebook, Twitter, LinkedIn, Youtube, Pinterest and other marketplace such as Ebay and Etsy.
It is important to ensure accuracy and consistency across all sites – the information you submit should match the information on the site. Inconsistent and incorrect information will not only confuse search engines and could hurt your rankings.
Obtain high quality links
An important part of making website rank is to collect high quality back links to your site. A back link to your site is like a vote of confidence in the eyes of search engines and helps improve the desired result. So how can you achieve the back link which everybody is looking for.
You could hold an event in the store and you could reach out to bloggers and journalists if they would like to write an article about what they see. It could also mean getting industry influencers involved who may talk about an interesting and entertaining event they attended or free product giveaway they enjoyed.
Hone your Keywords
The likely words customers and searchers may look for when searching for the product and searches you offered are called keywords. Using the right keywords in the content and using appropriate site tags will help improve the ranking of the website.
But there’s only one way to get the right keywords would be to do a research of competition and customers. Ask the customers in-store how they liked the product and glean insights into the keywords you need to use to boost your rankings.
Develop interesting and relevant content
If you expect customers to visit your website and consider making a purchase, you’ll need to make sure you offer engaging content. Content means everything from videos and testimonials to product information.
The photos on your website or social pages should also be appealing and descriptive. The more the people like the content you serve, the more people will find it appealing. For example, the more you include and shares you receive along with views on Facebook, the more Facebook will boost it up to others who fit a similar consumer profile. The key to making the most of your digital content is to ensure it’s relevant to your target customers and discoverable by search engines.