It is common folklore now that the best way to come up with a good SEO strategy which will target the audience is through content creation. However, even the best content will not work wonders if it is not able to be found in the first place.
This is where Search Engine Optimization comes in place. With the help of your content we can optimize, and make sure that the content reaches more audience and they engage with the organization.
Here are a few ways you can improve your SEO value of content.
- Use Keyword Effectively
75% of users will never go past the first page of the search results, so in order to engage with the audience you will be required to move to the first page. One of the best ways of doing this is coming up with strong keywords which your audience will be looking for when searching for information about your niche.
Chances are you are already including information and keywords about a topic in your content, since you’re providing information. However, there are often keywords which you haven’t considered which can get you higher in the search ranking.
Think about the language a person or individual will use in finding out information or describe problems associated with your products or service. Think about potential topics of your industry, and then choose a keyword for each of the topic. You can come up with a keyword tool such as keyword planner tools to come up with your keyword lists. At that moment you can come up with keywords to optimize your content.
A good rule of thumb is to come up with one keyword for each piece of content. This will make it easier for you to place the keyword in the content in strategic locations such as the first 65 characters of your headlines and avoid keyword stuffing.
- Optimize Multiple Features
Along with the headlines there are a certain few locations where you can place your keywords so as to get the most of the SEO value of the content.
For example one of the easiest and often overlooked areas where to place the keyword would be in the URL. Having a clear and simple URL with a few keywords in it will make it easier for the search engines to find out what is inside the page, making it more likely that your page will rank higher in the search ranking results.
You should also consider the article length when considering the content. Although Google tends to put more weight age on the bigger article which means that the article should be over the 300 word limits but the bigger articles will be a turnoff to potential readers. This means that the content should be close to 700 words in length and it should have keywords in about 1-2% of the text.
Finally, images are a way of making the content not only aesthetically pleasing, but also to boost your content’s SEO value. When including images make sure that you change the name in the name field and fill out a brief description along with changing the alt tag so that your content ranks higher in search rankings. Since 93% searches begin with a search so filling out all these information is not only necessary but will also boost your content.
- Use Links to Reference Others
Out of the top pages on Google which have content atleast 99% of the pages have on external link. It is important to place internal and external links in your content to increase its SEO value.
Internal links are helpful because they help search engines index your site, pick up on the main keywords which you have listed and improve the page rank of the websites which you have linked. Basically, what it does is that it brings to the forefront the other articles which you have created making a more bang for the buck thank keeping everything separate.
External links to the pages which are placed outside of the website have a couple of uses. For one, they help the search engine capture on the important keywords. More importantly, they help you gain from external websites linking to you as the content creators see you link to them. It is good etiquettes to allow a user to link to your content if they allow you to link to their, especially with content.
Although in an ideal world great content would be all you need to reach a wide audience, the reality is that you will need a strong SEO strategy to create awareness and expose your website to more people in the first place. By paying attention to certain SEO techniques, you will be on your way to boosting your content and boosting your marketing ROI.