Digital Marketing is the use of online mediums, mostly the internet to enhance the product visibility and use of digital marketing strategy using search engines and social media to promote their brand online. The ultimate objective of digital marketing is to promote brand all over the world and targeting the specific audience mainly online users as well as mobile users.
Types of Digital Marketing
There are a few ways to improve Digital Marketing, they include:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay-per-click Marketing (PPC)
- Content Marketing
- Affiliate Marketing
Benefits of Digital Marketing
- Connect brand with the customer digitally using the Internet
- Ensuring High Conversion Rates
- Enhance website visibility and search engine ranking over the Internet
- Save money as compared to physical marketing
- Ensure high profitability and returns on their investment
- Enables real-time customer services to resolve all their issues
- Connects brand to the mobile users using the Responsive features
- Help in generating higher revenues for our business
- Provide opportunities to easily understand the behavior of other competitors
Today, the online medium is used by businesses to promote and sell brand online using electronic media. The main target of eCommerce businesses is to promote and entice users to purchase their brand online. ECommerce business is based on the customer centric approach where the aim of the business owner is to facilitate the customers and provide flexibility to the users to purchase the product online without the hassles of carrying bags and moving from store to store. Additionally, eCommerce platform provides an opportunity to people to start their own business and become their own boss.
Search Engine Optimization – Meaning and its Types
Search Engine is the mechanism where we answer the questions of the users. Nowadays, the most popular search engine is Google, where we get the answers to questions which come to our mind. Search engines not only answers each and every query which comes to our mind it also provides space to promote our business and products. This is known as Search Engine Optimization where you can ensure higher profitability and returns on investment by promoting our brand world widely.
SEO is a process of improving the ranking of a website on search engines and improved visibility over the internet and using this to generate a greater number of leads and improved conversion rates. The main function of SEO is to educate and impress customers about certain products of the brand. To fulfill this objective, we continuously improve web design by placing website elements like content, graphics so that customers will have information about the product at their fingertip and ready to buy the products.
Importance of SEO in Businesses
- Boost profitability and return on investment
- Enhance website Leads
- Improved and Enhanced website visibility
- Increase in conversion rate
- Higher customer acquisition ratio
SEO plays an important role in educating the customer and also customer acquisition of eCommerce business or online business. The most widely term which is used is online shopping where we do not have to do anything. You do not need to go shop to shop looking for products, as they are presented right in front of you.
Let us discuss the different types of SEO used widely in eCommerce platform :
Types of SEO
- On-Page SEO
- Off-Page SEO
On Page SEO
This is the process of adding some relevant and key information to the online page which will affect the online ranking of the pages; this includes content, graphics and more. We can say that SEO professionals and web designers work together in making changes in the web pages to educate and entice users to purchase certain brands from us.
Most Popular Elements of On-Page SEO
Keywords: While creating websites, we should consider that the web pages should be optimized for certain keywords which can be considered by search engines. Keywords should be more relevant so that they can effectively define our business objective as well as the goal.
Title Information of a Website: the title of the web pages should be optimized to include relevant keyword along with meaningful headings so that targeted audience can easily influence from it and more importantly can be easily searched for in search engines.
Header Information of a Website: Like the title of the webpage, the header of the webpage should contain relevant keywords along with meaningful headings which can be included in the web pages. These terms should be more clear and concise and can be used by users to search for in search engines.
Website Content: Website content needs to be clear and concise to effectively presented to the targeted audience as they play an important role in online promotion. The website content is mainly designed to educate and guide the targeted audience, thus we should remember that the information is well defined and effectively presented at right place.
Internal Linking: This is the movement of users between web pages from one page to another. We should effectively use internal linking on web pages so that they can easily move from one web page to another. This will help users in easily finding the required information which can help in understanding the brand products.
Off-page SEO consists of two factors, namely Social Media and Back links. In off-page SEO helps us improve and enhance website visibility over the search engine.
Backlinks: Backlinks are the most important of Off-page SEO techniques. This is basically considered as votes, which will affect the ranking of the website on search engines. If a website is having a larger number of backlinks than it is ranked as the top in the search engine.
Social Media: Social media is an important web platform where the information about the brand and the brand is shared all over the world. As per search engine ranking, a website is ranked as top if it shared and linked by a larger number of audience.