Advantages Small Business Owner have over Major Firms
When considering on a decision to run your own SEO campaign, it may seem daunting to consider massive corporation and large businesses dominating the search engine world. Most of these companies have thousands of dollars to spend on a marketing campaign, a highly talented full-time staff to oversee campaign management and have been around for years, so they have cemented their authority in their respective niches.
As a SEO Services Company in Mumbai, considering these points you might think that your startup or business may lack the insight to run these SEO campaign because of its relative newness and minimal resources. But, there are 6 advantages which you business has over corporation which will be listed here:
Niche Targeting: As a small business owner you cater to niche markets only, while companies such as Home Depot consider using high-traffic, generalized keyword phrases where it will cater to searches such as “home repair” or “plumbing issues”. While local businesses can cater to more hands-on help and to specific types of homes and businesses in the local community. So, you should consider long-tail keywords which are more valuable for small business and don’t get quite as much volume.
Local SEO: Most local businesses are owned and operated locally, so they can take advantage of local SEO- whereas large, national businesses have a distinct disadvantage here. Local SEO operates on a separate algorithm, producing results in a ‘local 3 pack’ that caters to a user’s query. As a SEO Services Company in Navi Mumbai, Google selects the three most relevant local businesses for a given query, and list their names as well as options for directions, website and a direct call. This will give enough empetous for your business to get listed- provided you have optimized for the right keywords and your local citations and reviews are in order.
General Agility: Corporation have a distinct advantage because they have spent a lot of time building a reputation for landmark keywords and general areas of specialty, but that advantage can be a weakness. It means they have less room to maneauver and less wiggle room when it comes to ongoing experimentation. As a small business, with a fresh domain authority and more bite-sized keyword targets, you can adjust your strategy on a near-constant basis, experimenting all the time and trying out new strategies with reckless abandon.
Novelty: As a small sized startup business, you have a novelty whe you are trying to break onto the scene. When businesses find a website for a business like Walmart, they aren’t as surprised or interested- but when they find a local business website they are more intrigued. This tends to lead to more onsite user ineraction, which can indirectly increase your ranking.
Personal brand power: Most large corporation do not run efficiently wh it is driven by the influence of a personal brand. This is because most large businesses are run by extensive teams of leaders rather than a single authority. As a SEO Services Company in India, for a small business like yours, this gives you a much better ability to develop a personal brand as an extension of your corporate brand, which in turn leads to more offsite content opportunities greater user trust, more social media activity and better SEO presence.
Publication appeal: Small businesses have an appeal when it comes to publication appeal. When a national brand attempts to get published it is met with viewpoint considering them dubious of their intentions. Large corporations often have uleterior motives and hidden agendas, whereas small businesses are more charming and trustworthy by nature.
SEO is still a competitivew industry, and there are no shortcuts- not for large businesses and not for small ones. This being said local businesses and startup have an advantage over large corporation and companies in their SEO Campaign.