Search engine optimization is the process to increase visibility on organic search results for certain search terms on search engine such as Google.
If it is not carried out properly then it can lead to very little traffic on your website. There are two types of SEO- on-page SEO is one where you enter the meta-tags, meta-descriptions, keywords which are to be targeted, title and structured HTML and off-page SEO which will be explained in the following topic. Off-page SEO is the things which can be done outside the web page to improve the ranking of the website in search engine ranking. While most people readily assimilate on-page SEO techniques few of them consider the importance of off-page SEO techniques.
Social Media Sharing
When creating content on your blog or website, you want to attract customer to the website so that they can partake in the content. Even if the blog is well-written it will be useless unless it is shared on social media websites. People will stumble upon your content on such websites and if they like it then they will share it with other people, their friends who will most likely visit your website. The websites which are popular for such sharing include Facebook and Twitter.
Social bookmarking sites such as Reddit, Digg and StumbleUpon are highly ranked by search engines. Posting content on such website will not only increase the scope of the content but if the visitors are redirected from such websites onto your website it will increase the ranking of your website on search engine results.
Forums and Q&A Sites
The visitors, who are spending quality time on your website, are really interested in what you are promoting. And the best place to find people are online forums like Quora and Yahoo answers. You can provide quality comments and answers on discussions revolving around your website’s niche. People will then start seeing you as an expert on topic and won’t hesitate in clicking on your website’s link, which you should provide in said comments and answer.
This includes writing articles and submitting important information about your site on other credible sites on the same niche as yours. While this process can be a little tedious, it is a guaranteed way to improve the traffic to your website. By posting your website link on such credible websites, people begin trusting your website as they are instantly considered credible.
Visual content submissions
Visual content is far easily consumed than written content. By using content submission sites such as video posting websites such as Youtube and Flickr accompanied by the website link you generate awareness of your site and also traffic. Infographics, which are proving to be extremely effective in engaging internet users, can especially be leveraged to entice visitors onto your site. Presentations and reports can also be submitted to websites such as Slideshare and Linkedin to generate traffic and hence improve SERPs rankings.
If applicable to your marketing approach, local listing can be considered a great way to reach a targeted audience. Listing your website on local search engine sites and posting sites such as Google MyBusiness, JustDial, Yellow Pages can make it easier for people to reach you, for those who were unaware of your services this will also help.