Reaching to the top of the search engine result is a tough and laborious job but it doesn’t have to be all hard work. Here are 5 tips to optimize your website, each of which should be followed completely to see instant result.
- Create proper page titles and descriptions
With any SEO pages, having a title and meta description tag is extremely important. These are considered the most important for a page to consider itself optimized, since they help the user and the search engines to know what the page is all about.
- SEO Page Title
A good page title should always be clear, create curiosity among users and accurately describe the page’s content. Each page needs to have a unique page title.
- SEO Meta Description
A meta description should be no longer than 135 to 160 characters and include the most important keywords. Since the quality of the description of the page can influence the users, which will then influence click-through rate, it is important for you to be as appealing and descriptive as possible.
- Utilize alt tags
Adding alt tags to your images is a way of ensuring that the images are readbable. Alt tag is a word, title or short description of the images. These tags are considered extremely important as they describe to the search engine what the images are about and also are displayed if the images do not load.
You can use this description to signal the relevancy of your content to search engines by using keywords or creating a unique description of the image being displayed. Additionally, you should ensure that your images are properly sized.
- Utilize Anchor Text
Google loves internal linking. And anchor texts are the best way of doing this. If you are unclear about what this is, these are the visible, clickable words used to link one web page to other areas of your website. For crawlers, anchor texts are used as an indicator of the page’s topic for search engines.
For each page create two to three links to other pages which use relevant and useful content. There is an opening to link to authority sites if possible. It is important to know that as long as the content is relevant and helps the user navigate the site better, Google will reward you.
- Use an SEO audit Tool to check everything
An SEO audit will help you identify any weaknesses in your website and recommend fixes for them. There are several SEO Tools which are available which can analyze your site and identify any issues. Tools such as Screaming Frog, SEOoptimer, SE Ranking Website Audit and MySiteAuditor are great for achieving your goals. At the end of the SEO audit, you should have a list of things you should be able to achieve to improve your site’s performance.
- Create an XML Sitemap and submit it to Google
A sitemap is an XML file to all pages on the website. This map is a way for you to tell search engines all about your website and make it easier for the bots to index the pages. It also allows you to include additional information about each URL so search engines can crawl the site more intelligently.