As we usher in a new holiday season, it is important that you optimize and gear up for the holiday season through your e-commerce store in preparation for the year’s sales season.
The sooner you start optimizing for the holiday season the earlier the better through your e-commerce store for search engine traffic.
- Publish Gift Guides for the Holidays
Holiday shoppers love a good gift guide as it shows the required product which interests them during the festive season and are likely to share for their friends and family to see.
From an SEO standpoint it means that there are new keywords which need to be ranked for such as specific product searches. Now you can target keywords like “best holiday gifts” or “tech gifts for holidays”.
Here are some tips which you need to employ in order to make your holiday gift guides bring in more search engine traffic:
- Perform in-depth keyword research to find the keywords which are the most relevant and have less competition and more return.
- Do not publish gift content on a subdomain.
- Publish gift content on the main domain.
- Test and Optimie your Page Load Times
Page speed is a known ranking factor in Google’s algorithm for all websites. But for ranking factors, page speed is a much more important factor than just SEO.
Slow page speed increases the bounce rate and reduces the conversion rate, significantly. Just a 1 second delay reduces the conversion rate by 7% and customer satisfaction by 16%.
So for the festive season it is important to optimize and test your webpages on the website for page speed so that it can handle more SEO traffic and more sales.
Below is a list of the best page speed testing and optimizing tools for you to use to help you test and optimize your page load speeds.
- Google PageSpeed Insights Tool
- GT Metrix
- PageSpeed Tool + Optimization Guide
- Setup Google Shopping
Taking the time to get your product listed in Google Shopping will ensure you will receive more visibility by customers and increase your customer loyalty. Additionally, Google shopping totes a higher conversion rate than Google’s PPC campaigns as well as a lower cost per click.
Below are the 5 steps which you will have to take inorder to setup Google shopping for your products:
- Optimize Product Images
- Setup Your Google Merchant Account
- Optimize your Google Data Feed
- Submit your Data Feed
- Create Your shopping Campaigns
- Mobile Design Testing and Optimization
In 2016, 28% of retail holiday sales were impacted by mobile searches around shopping related terms. This trend is to grow exponentially in 2017.
Additionally, Google shows the mobile design as a ranking factor. So, the better the mobile design the more search engine traffic which you will receive.
So, testing and optimizing for mobile design is more than important during the festive season.
Here are the best optimization and testing tools you could use:
- Google’s Mobile-Friendly Tester
- Varvy’s Mobile Tester