Chances are high that your SEO provider may get your website penalized by Google. It is easy to create a website and post using SEO techniques online, but most of these techniques may be outdated. Most SEO experts are not acquainted with new techniques and hence use outdated techniques due to which your site will get penalized.
Well the feeling of being penalized is nothing short of drama, your heart sinks to your stomach, you feel shortness of breath, and your eyes hurt from looking at the computer screen trying to wonder what went wrong with the SEO techniques. It is nothing anyone would like to experience, even worse, when potential clients, look you up on the web and see this message on your website then you can kiss your reputation goodbye.
As you plan your SEO strategy for the next year, consider not following the following points which are being listed out, as this will only lead to a Google Penalty.
- Linking To Your Homepage
There is nothing wrong with including your homepage link into your back link strategy, but there are some things which need to be done right.
Some experts believe that acquiring more links to the homepage of your website will help that website rank higher. That most likely means that these people live in 2005. They rank pages and not websites. That is why you need to link to quality content on the website and not the homepage.
A sure sign way to get your website penalized is the use of an exact match keyword to what the link of the homepage services for. For example, if you enter “SEO Services” to an SEO service provider’s home page.
The only way a homepage can work is if it is done naturally, a simple way is to if the homepage link which is branded for example, if you include some original content which talks about a specific company and links to the homepage of that company or a quote which links the homepage of the person giving it.
If you have a homepage and a landing page, then it is important to re-consider the marketing plan. You need to include a blog with some original content that people want to read. This is the only way to ensure quality links to your site.
- Link Farms and Wheels
A link farm is a series of website created specifically to generate back links to a specific site. These are basically websites which are WordPress or some other CMS systems which are created for only the process of creating backlinks and serve no other purpose.
A line wheel is when a website is used to link to a money article, namely your website and these articles are also linked from another website which also link to the money site.
Do not discredit link wheels directly from the start. Many marketers are able to use link wheels without creating link farms from the onset. This can still be an effective method of back linking and also occurs naturally with high quality content.
When a marketer receives back links from a source, question the source of the back links and ask if they own any of these websites, if they do then it is link farm.
- Linking from Penalized websites
You never want links to a website which is sand boxed. These websites are sand boxed by Google for a reason, and accepting a back link from any of these sites will not do any favors with Google. You want links from sites that are trusted by Google, not penalized by them.
As your SEO provider how they consider which websites to consider acquiring links from. If they use a website such as Moz then you can be rest assured that it’s been vetted.
Though it is seen that penalty checkers are valid sources to find out the penalty placed against the website, only a webmaster know if they have been penalized. Notifications of manual actions are provided to webmasters through Google Webmaster Tools.
You should ask the provider supply you with a list of websites for link acquisition in case there are any on there you want to vet before moving forward.
- Buying Links
You should never purchase links. This is the main reason your website will get sand boxed by Google. You should acquire links in the natural way by using valid link acquisition techniques.
There are many ways to acquire links building process, firstly there are many guides in order to acquire the white-hat link building methods, but basically it involves outreach. You must find link opportunities and then reach out of those properties and suggest your link.
There are many marketers which acquire the business and then outsource the link building by using freelancers to buy their links as they link back to your content. This is done at a discount and you are putting your website in the hands of a third-party who you never hired in the first place.
Long story short, buying links are like handing your business to marketing firms which use black-hat techniques to acquire links. You will have some that use exact match anchor text to home pages, some that use link farms, and others that will link from websites that are already penalized by Google. All of which are things you want to avoid in the first place.
Check with your SEO providers, whether they are using white-hat techniques to acquire links in the first place using link diversity techniques. Any method that uses link buying should be discontinued immediately.