When talking about search optimization for mobile apps, ASO or Application Store Optimization comes to mind. But there are other ways in which to increase the downloads of your mobile application, and one of its is SEO.
Nowadays, mobile application pages show up in search results like web pages show up, but to increase the outlook of the application and show up in search engine listing one has to take certain steps.
Firstly, you need to build up a micro site or landing page.
Having a presence on the internet is a sure fire way of having traffic flowing to your mobile application. The more details your website has, such as a blog associated with the product and the landing page, is even better.
The more visibility you build for your micro site the more traffic shows up in relevant search results pertaining to your app’s category or keywords, the more traffic and downloads your app would receive.
So here are some tricks and tools to use to order to improve the SEO of the search engines and thus help boost downloads.
- Latent Semantic Indexing (LSI) keyword strategy for the app’s landing page
On-page Optimization of your micro site or landing page with the relevant set of keywords which define your product is important for search engines to know what keywords to rank your webpage for.
While using tools such as Google Keyword Planner Tool is important to know which keywords to rank for, it is also important to have the LSI tool to decode and play a big role in detection of your landing page in Google’s search results.
LSI keywords are synonyms and closely related words which tell the search engine when to search for your micro site or landing page. LSI plays an important role in finding the right page for the keyword, for example, if the word ‘House’ is entered into the search engine then the LSI Tools will check if they are talking about the movie or just houses in the area, and the tool tells which to relate to and why.
Searching for your main keyword in the search is important; there are three ways LSI keywords work for you. If your app is the solution of the problem of sleep deprivation, then when the word is entered into the search engine, there are three ways to detect LSI keywords.
- When you enter the word into the search engine, LSI chooses and displays related words into the drop down of search bar.
- Google will show relevant keywords when these words are entered into the search engine results pages and show you the word ‘sleep disorder’ in the LSI keywords.
- Right at the bottom of the page, the search results show the related keywords which are related to your keyword, such as ‘how to sleep better’, narcolepsy, and insomnia.
When you enter the words into the micro site while looking for relevant keywords make sure that you enter the keywords which are similar to the keyword, which are LSI keywords.
- Build Back Links while checking out your Competitors Links
Building back links to your micro site or your blog is important to build an essential SEO strategy to increase the search ranking. The more authoritative the links of the micro site the better the rank in search ranking.
The following technique can be used to find out the relevant authority of the blog or micro site and get back links quickly for your app’s landing page.
The first step is to consider the backlinks of your competitors, so find out the competitor who has a lot of traction in the app store downloads, and find out all the websites which have linked back to the website and the competitors’ apps.
Now that you have shortlisted the links to the competitors’ apps, now it is important to sift through all the websites which have linked back to your competitor and ask them to include your app in their linking process. It is important that you give them a reason to include you in the app process. Not all would respond, but when they do respond, they will mean more traffic to your website, downloads of your app and higher ranking for the keyword.
- Increasing Time on Page and reduce the Bounce rate
Google’s algorithm tracks the time on the website and the bounce rate on every webpage that affects the websites ranking.
The more time the users stay on the website the more the chances to rank higher on the search engines. Google’s main aim is to help people land relevant information through their search. They don’t want people clicking on a webpage in their search result and then hitting the back button quickly to another result.
This would happen if the user does not find out what he wants on the site. So how to increase the time spent on the website when it’s a product information page?
Rather than talk about certain irrelevant things on your micro site, talk about how your product will help solve their problem. First talk about the problem statement itself. For example, sleep problems, as discussed in the earlier point. Then, hook the user by describing the fact that it can be solved and showcase the numbers or at a high-level, how the problem can be solved.