3 Lies You Should Never Believe From SEO “Experts”
The search engine does not only make searching easy, but also provides a platform for company’s and product advertising. Most search engines have algorithm and crawlers to access your pages and utilize various techniques for their rankings.
From a SEO viewpoint, you should analyze your site and study your intended audience to determine important keyword phrases to draw your visitors to your website.
Today, Internet Marketing is a powerful site promotion tool to raise the range of visitors on your site. It is the act of promoting services and products over the internet.
Search engine marketing isn’t virtually building search engine-friendly sites. To the majority of people SEO is some major mystery, however, when you understand what Google really uses to determine whether a site is crucial, it is pretty simple. SEO is a huge area that is becoming a vital internet marketing tool is becoming a vital internet marketing tool in many countries.
But, even though proper search engine optimization is certainly a very involved and intricate task- one which ultimately positions you and your business for better website rankings and traffic in the long run, there isn’t a secret-formula that you have to follow in order to be successful.
Here are a few which should immediately raise some warning signs when you hear them:
We have a Partnership with Google
No Company or Individual has a unique partnership with Google, who can and will be able to magically pull some strings to get you higher up in the rankings just because they “know people”. Search engine optimization does not work that way, and you don’t move up in search rankings because they are “partners” with Google.
Some companies will use the Google partner seal on their website and claim they are Google-approved. This seal and designation only means that they have some Adwords accounts under management and took a multiple choice test.
Can Get You to the #1 Position on Google
No one should utter these words as the simple reasons is, we don’t control how quickly a site may or may not rank.
That may seem scary to hear, because we all like to have guarantees of some sort, off course even in business.
When it comes to search engine rankings, there is only one entity who control those ranking at any given time: Google.
Proper Search Engine Optimization is a process, and that’s what a good SEO agency should be focused on. The guarantees they can make are that they will work hard to be detail oriented, understand your industry and target audience, write and publish content which will be quality and engage with audience, create valuable connection with like-minded influencers who can drive traffic to your website, properly adjust code on your website to ensure that specific keywords aren’t being overlooked and ensure that your website is responsive in order to display in rankings properly for mobile devices.
All you need is SEO
If someone tells you this, take a step back and take a second look at the agency.
Before handing over the work to some agency, do your research before choosing who to work with when marketing your business. Take a look at the experience level these marketing firms have and examine their track record. When asking questions such as How long do they retain clients? Are they honest and forthright with you in other areas? Are they trying to up-sell you for as much as they can in the beginning? Do they have a long-term view and strategy for you and your business? After that you’ll often be able to determine if the SEO agency is the right partner for your business.