Work SEO in Small Portions of Time Every Day
People say that they are too busy for SEO, they do not have the time to keep SEO functioning and think it is not on their highest priority.
Ecommerce marketing requires knowledge in so many various channels that SEO often falls prey to other higher priority items. In addition, SEO seems so complicated that it’s hard to know where to begin.
What to Do in 10 Minutes
In 10 minutes you could affect the content of the site. You could do many things such as change the text on a landing page, or revise a how-to guide or support article. You could optimize title tags for 10 pages, or you could add content to a product description page.
In 10 minutes you could set bigger tasks in motion that impact other disciplines. You could send an email to creative or ask a digital agency to ask them for new content which could be added for SEO on the home page or category pages. You could consider monitoring a template, to check if the title tags were optimally applied and send a note to your developers to request change. You could check the structured data on your pages either location or product to make sure that Schema.org has been applied.
Focus on an Action
Whatever you do, remember that the end action should be an optimization, an email, or phone call setting something in motion with someone else. If you spend 10 minutes reading an article today about SEO, remember to use this same knowledge the next day and do something about it.
You could make enough change in 10 minutes to alter a handful of pages. At the end of the month, that could be 100 pages. If your site sells 1,000 product SKUs, you’ve touched 10 percent of your site in one month by keeping those 10 minutes a day dedicated to SEO.
What to Change
Knowing what to change in SEO is an important as making the change. You could end up hurting your natural search performance if you change content without first analyzing what to optimize, and how.
Once in a month, spend time in finding things to do for the next whole month in daily 10-minute chunks. Don’t worry about making a roadmap of your month. The more time you spend beautifying your monthly SEO plan, the less time you’re spending on actually planning or taking action.
Identify which areas would benefit most from some SEO attention.
- Identify the highest potential categories on your site by doing some quick keyword research in Google Keyword Planner. That will tell you the approximate search demand for each keyword and give you a basis for prioritizing areas of focus.
- Look at the analytics to see which pages are underperforming in natural search. Remember the underperformers in SEO might be different than the ones underperforming overall.
- Take business drivers like profit margin into account when choosing what to optimize, to drive more customers to the areas of highest return.
- You may receive pressure from colleagues or management to rank for certain keywords or to optimize certain areas of content. While this has to influence your decision as what to optimize, try to use the other factors- search demand, underperforming pages, profit margin – to give you some leverage.
Extend the Plan
Your plan isn’t complete without a list of the actions you’ll take during the rest of the month. It could include things such as Focus on title tags in this category starting with these pages. It could also include a specific task for certain days. Take your plan to a depth that will work for you. When you look at your plan after one week, you should know what to do with your 10 minutes for that day.
Consider a couple of strategies to keep your 10 minutes of SEO secure in your schedule. Try doing it first thing in the morning, before you look at anything else. Try a reward system where you aren’t allowed to have your morning coffee or breakfast until you’ve finished your 10 minutes of SEO.