Visual Design, UI Design and Graphic Design, Whats the Difference?

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Visual Design, UI Design, UX Design, Graphics Design, Web design. What are all the roles played by different individuals and are they the different sides of the same coin.

If you have heard about all these different roles, then you must have become confused about what makes all of the difference. And more importantly, you must have wondered what would be the best role for you in the current market.

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When getting your head in the market, you do many different roles for quite a few years before you can understand what your job title is. For example, you will work as both a graphic designer as well as a web designer for a long time before you understand that you are a “visual designer”.

It can all get pretty confusing for a designer with regards to his role in an organization, but we are here to break down the different roles played in a designer role in the market.

What does a Graphics Designer do?

Graphic designers have the best role of any in the design and tech world. Graphic designers are most likely to be creating print design and deliverables, like posters, brochures, invitation cards and business cards. They inevitably sometimes create a design for icons and logos in roles of creating UI Design.

Graphic designers need to understand the fundamentals of design: like colors and typography. They also need to know how to build brand assets and make sure they’re consistent across all the designs for a brand.

Graphic designer usually uses tools such as Adobe Illustrators, Photoshop and InDesign, although some designers are turning to Sketch as an alternative to Photoshop.

Even though they do a range of services, one thing a graphic designer does not do is code websites.

What does a UI Design Do?

UI Designers are responsible for the look and feel of a website, an app or any other product. In other words their job entails creating typefaces, colors and set layouts.

UI designers work exclusively on the web, not like the Graphic Designer who works completely in print media. Because of this a graphic designer, needs a deep understanding of user experience and web design.

They build websites, web apps and web layouts in general, so they need to have strong wire framing capabilities. They should have deep knowledge of HTML and CSS as they can understand how their designs will work on actual websites, apps and products, and for this purpose they need to have a basic knowledge of JavaScript also.

Like Graphic Designers, they also need to have a strong grasp of design fundamentals like colors and typography.

What Do Visual Designers Do?

Visual designers are the real problem solvers in the designing world. Instead of trying to bring brands to life they try to understand what goes into a brand’s unique style and voice. Also, knowing how to create beautiful graphic design, they know how to explain how they make things work out and decision behind their work.

Visual designers do a ton of different things in their day-to-day work. It’s a bit of a hybrid between what a graphic designer does and what a UI designer does, with a bunch of other skills thrown into the mix. They have to understand what user experience, user interface and web design does. At the same time they do not need to know how to code.

Visual designers do not work on print products; they need to have a strong understanding of graphic design, identity design and branding. They need to have strong visual communication and visual messaging skills.

They work primarily with web deliverables and layouts, including things like icons, infographics, logos and presentations. They also have to be familiar with industry-standard software plus they need wireframing skills like a UI designer.

Finally, visual designers need to be aware of how front-end development works, and the language they use. While a visual designer doesn’t need to know how to code, they at least need to know how to communicate with those who do, and how to create designs that take into account what is possible in the code.