With the accelerated growth of the popularity of the web, the main instrument used by an increasing number of companies for advertising and marketing is the internet, an increasingly profitable activity since it offers enormous opportunities and benefits at a minimum cost.
With over one billion users worldwide and a huge growth rate in the number of users per month, Internet marketing is much easier and cheaper than traditional methods. Taking into account that a digital marketing campaign causes an effectiveness rate of at least 5.4% .
More and more companies from all sectors are beginning to realize the enormous potential of the Internet as a new means of electronic communication.
You can have access to an audience of several million “fans” and potential customers, the major television networks charge tens or hundreds of thousands of dollars for commercial of 30 seconds to reach such audiences. Only giants like IBM, Coca Cola, or Ford could afford to pay for multi-million dollar advertising campaigns.
But through the Internet, any company can ensure a continuous presence 24 hours a day, 365 days a year for incomparably lower prices. In addition, this presence is permanent, the company provides continuous information and support service quickly and efficiently to customers.
No free advertising on the internet
Advertising on the internet is not free, but it is cheaper. It is true that many internet spaces are free, some search engines and social networks such as Google, Facebook and Instagram have free spaces that show company ads, but the real objective of these spaces is that you later pay for advertising to promote your business, However, comparing the cost of Internet advertisements against those of radio or television, the Internet is much cheaper.
Marketing objective using Digital Marketing:
- Promote and maintain the reputation of the company
- Create a certain image of the company
- Generate traffic to drive sales
- Compilation of the database and email lists and their subsequent use in the marketing process
- Directing certain trends
- Direct sale of goods and services
What is E-Marketing or Digital Marketing?
In simple terms: all the activities that are carried out to reach the target market using the digital platform are called digital marketing. Including all the marketing methods that can be adapted to an online business. This type of business will be promoted using specific means such as email, link exchange, contests, submission to search engines, use of an auto-responder, use of chats or WhatsApp, the publication of a newsletter, participate in discussion groups, etc.
The beginning of any business is to establish a promotion plan that can be carried out through the following channels:
A website is by far the most powerful and common form of digital marketing. It is the foundation of all digital marketing efforts. It is also the medium that is needed to run a variety of online marketing campaigns. It represents anything that begins with a premium brand, a product, or anything that can be sold.
Companies like Amazon, eBay, and Netflix have become the giants of digital marketing. Its sites and applications are efficient on laptops, PCs, and mobiles.
Pay Per Click (PPC) Advertising:
It enables companies to reach Internet users on various digital platforms through paid advertisements. The PPC campaigns can bring together avid users based on several factors, including demographic characteristics such as age, gender, preferences, or even their particular interests or location. The most popular PPC platforms to search for are Google and Facebook ads.
This option can be seen with many search results and has become a common way to benefit both the customer and the company. This two-way relationship has attracted people to these methods and companies benefit from high-level visitors who visit their digital website daily.
Another useful way to reach customers is the way through the written content on any site or portal, or even on physical media, they are a way to attract people to buy the products or use the services. The words combined with pictures become a very powerful way to persuade people to buy products in any way and this way companies are going farther and farther with sales in the digital world. Various content formats include images, infographics, videos, articles, and even emojis.
Email marketing remains one of the most effective digital marketing channels. Many people confuse email marketing with spam messages that one receives on a daily basis, but that is not what it is about. Email marketing is the means to contact potential customers identified or people interested in the brand. Many digital marketers use all other digital marketing channels to add leads to their email lists and then through email marketing., create customer acquisition funnels to convert those leads into customers.
Social media marketing:
With the wide popularity of social networks, digital marketing within them is very common, targeting users to become participants. The main motive is to create awareness of the brand and the characteristics like likes, sharing, etc. they have further boosted those campaigns.
Businesses have started making their own social media pages highlighting all discounts, store deals, new branches added with the store, and the latest news. In addition, the campaigns inform if there is an upcoming festival or event, discounts are added based on it, which is a way to attract more customers to buy online or visit physical stores.
Affiliate marketing is one of the oldest marketing techniques and the Internet has given new life to this old strategy. With affiliate marketing, one can promote other people’s products, and for each sale, one receives a commission each time a sale is successful or when introducing a potential customer. Many well-known companies like Amazon have affiliate programs that pay millions of dollars a month to the websites that sell their products.