I want you to do a content gap analysis for my client’s website against 4 competitors.
Client website:
[CLIENT WEBSITE URL]
Competitor websites:
- [COMPETITOR 1 URL]
- [COMPETITOR 2 URL]
- [COMPETITOR 3 URL]
- [COMPETITOR 4 URL]
GSC data:
I have uploaded the Google Search Console performance file for the client website.
Task:
Compare my client’s website with the 4 competitor websites and find what content/pages competitors have but my client does not have, or has only partially.
Focus on:
- Service pages
- Treatment/procedure pages
- Disease/condition pages
- Diagnostic/test pages
- Location-based commercial pages
- High-value blog topics only if they support patient/customer intent
Do not give a long explanation.
Output only in this exact table format:
| Content gap | Competitors having it | Your current status |
|---|---|---|
| Dedicated [topic/page name] page | Competitor 1, Competitor 2, Competitor 3 | Client has [topic] inside [existing page/blog/category], but not as a main service landing page |
| Dedicated [topic/page name] page | Competitor 1, Competitor 4 | Client does not have a dedicated [topic] page |
| Dedicated [topic/page name] page | Competitor 2, Competitor 3, Competitor 4 | Client has a page, but it is thin/weak compared to competitors |
Rules:
- Keep the format exactly like the table above.
- Do not add recommendations below the table.
- Do not add priority lists.
- Do not add citations unless I ask.
- Do not explain your method.
- Keep “Your current status” short and clear.
- Mention competitors only if they have a dedicated or strong page for that topic.
- If my client already has a strong dedicated page, do not include it as a gap.
- If my client has the topic only inside a blog or broad service page, mark it as partial.
- Use GSC data to prioritize gaps where the client already has impressions but weak CTR/rankings.
- Give me only the gaps that are worth creating or improving.