4 SEO Techniques pitfalls to avoid as Business Owners

SEO Services Company in Mumbai                                                                          (Photo Courtesy of Freepik.com)

While it is a mistake to ignore using SEO techniques, it would be a bigger mistake using those SEO techniques that are obsolete and no longer valid. Using such SEO techniques will do more harm than good. As a SEO Services Company in Mumbai. these types of mistakes can rapidly change a company’s page rank status, making it difficult to get the rank which you previously had, if you are struggling with what to do and what not to do when it comes to SEO.

Using low-quality guest posts

While it may save you time and money by accepting content from others, you could actually be hurting your SEO result by accepting any type of sub-par content. In order to avoid such a pitfall you need to make sure the content adheres to a set of quality standards, which include a set word count, the amount or type of links you want to have, relevant and well-written content that is free of grammatical and spelling mistakes and use royalty-free image quality.

Adding optimized anchors

While it was a practice to put keywords in anchor text, it can now warrant a penalty from search engines. This is considered a link scheme by Google and can quickly push you down on page rankings. Use a branded URL in which the company name is the link or a naked URL that is just the URL of the company.

Duplicate Content on your website

Having duplicate content can affect your ranking as Search Engines won’t know if your content came first or other sites that have the same content. As a SEO Services Company in Navi Mumbai, you need to make quick changes to duplicate content which can be found in product descriptions that come straight from the manufacturer and are simply based on your website; overuse of quotes or comments from other website; URLs that point to identical pages; printer friendly versions of content page; and blog and website content that uses the same words.

 

Stuffing content with keywords

While keywords are the basis of SEO strategies, they can be overdone in a manner that it will work against you, especially if a search engine believes you have stuffed your content full of keywords in place of delivering quality content.

Example include using irrelevant keywords that have nothing to do with what you offer; invisible text on white background full of keywords; and hidden text behind images or links that are not visible to reader.

Focus on the strategies of creating a long-term SEO processes but continue to pay attention to regular changes to acceptable techniques so you can adapt where necessary to ensure  you are helping your campaigns. 

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